Predictive Modeling

While predictive modeling for fundraising is growing in popularity and is becoming more widely used, its definition and applications still are not universally familiar for fundraising professionals.

Predictive modeling for fundraising typically involves the use of statistical techniques to determine which constituents are most likely to exhibit a particular behavior. In many cases, this behavior is related to giving. For example, many nonprofits use predictive modeling to identify the prospects most likely to 

Organizations use these types of predictive models to